FaceTime? Maybe if you put the phone down for a minute

I find the new iPhone ad sad and lonely. You want to take the phone out of the hands of the supposedly real people in the ad and tell them, "Live in the moment for a moment and maybe talk to the person who's next to you."

Or I could be less charitable. Like my thoughts about the people who run into you when they're striding down the street with their eyes glued to the screen of their phone. I always imagine a careening truck just around the corner.

When our shopping moves online, what takes the place of our favourite brick-and-mortar stores?

 Following on my griping about the Shoppersization of Canadian downtowns, this Economist article reminded me of the broader trends that have helped boost Shoppers’ ubiquity. We don’t really go downtown to buy things anymore.  

It’s not just that we’re buying more stuff online. It’s that many of those things that are best suited for online shopping—music, collectibles, books and periodicals—have also provided the best “third spaces” where enthusiasts can loiter and bump into other like-minded people—the reasons why people have loved shopping downtown. Bookstores, music stores, collectible boutiques and magazine stands are places where browsing without purpose can be a form of identity expression. Their disappearance (into the digital economy) is changing the character of our commercial streets, especially as more mission-driven shopping (hardware, household goods—stuff that can't be “dematerialized”) moves online and to big box outlets beyond our downtowns.

But wait—our downtown streets seem to be as lively as ever before. I think that’s because the rise of restaurant culture and burgeoning neighbourhood bar scenes have filled in the gap.

Storefronts where retailers used to sell "things" are now occupied by businesses offering experiences. The customers who produce “the scene” are as much the product as the food or beverages. Deprived of being able to loiter in the Heavy Metal section of a local music shop, we find a restaurant or bar that, through other means, puts us in close proximity with our demographic. We eat or drink together, rather than shop together.

Perhaps we’re looking at a world where there is little downtown retail other than convenience and food shopping. Thus the rise of Shoppers as a place to buy things you won’t travel any distance for (toilet paper, shampoo) or can’t wait to be delivered (drugs, a soft drink on a hot day).

What will keep our downtowns fun is discovering the next hot food trend, not hanging around in Sam the Record Man all day. It's a tastier pastime  but, compared to the browsing the CD bins, a pricier one.

Look familiar?

Maybe it's just me, but the new Blackberry looks eerily like Palm's Pre, which floundered on release last year?